Five brands. Five distinct problems. One disciplined way of thinking.
A curated archive of brand, campaign and growth work shaped through research, positioning, creative systems and measurable execution.
Baskin Robbins
Turning a seasonal flavour launch into a city-level cultural moment designed for discovery, trial and repeat conversation.
Red Bull
Reframing high-energy performance around the everyday pressure, ambition and rituals of students and young professionals.
Milma
Modernising a trusted Kerala household name while protecting the credibility, familiarity and cooperative story behind the brand.
Google Marketing Live 2026
Designing an invitation journey that transformed another calendar entry into a high-intent event marketers actively wanted to attend.
Red Bull — Edition II
Building credibility in gaming through sustained community presence, creator intimacy and season-long participation rather than logo placement.